How did you get published? Interview with emerging author, Amber Averay

Enchantment's Deception by Amber Averay

The cover for Amber's book

Today, I’m talking to author Amber Averay. Amber’s first novel — a fantasy and science fiction story — is called Enchantment’s Deception. It’s the first in a series of five and is published by Strategic Marketing and Publishing under the imprint Eloquent Books.

Amber, can you tell me how you first came to be published?
I had been sending query emails to publishers dealing with unsolicited manuscripts and agents in Australia and Britain. The rare times I was sent a reply it was a polite ‘no, thank you’.

I found an agency in America who said they would forward my email to their sister company, Strategic, and to give them a week to reply. The next morning in my inbox was an email requesting the entire manuscript, and to give the publishers a month to get back to me. A week later I was sent my contract.

I wanted to write something that my then six-year-old nieces would enjoy … they were fans of Charmed, Sabrina the Teenage Witch, Bewitched and I Dream of Jeannie

How have you developed your writing skills? Have you done any courses or workshops?
I think most of it is self-criticism. When I completed the first draft of Deception, I was supposed to be studying for Year 12 exams, and I handwrote a 93 page story without a title. I was proud of it and myself, and put it away for 6 months.

When I went back to it I thought it was the worst thing I’d ever written. I inserted new chapters, edited existing ones, and removed those which I realised were completely unnecessary.

This process continued for several years, interspersed with critical feedback from my sister, who told me if she thought passages were boring, repetitive or irrelevant. I had the manuscript, by then called Enchanted World, read by a manuscript assessment agency, who were generous with both their encouragement and criticism. Their main problem was the title, which they considered ’too twee’. I tweaked the work where suggested, changed the title to Enchantment’s Deception, and began looking for agents or publishers.

Having never done a writing course or workshop in my life, being told by the agency that I should begin looking to get Deception published as it was a ‘great story that cries out for a sequel, or even a series’ was a huge thrill.

Did you have a deliberate strategy to develop your career as a writer?
No, not at all. Initially it was something I did for fun after school; writing short stories and poetry gave me a creative freedom that I don’t think many schools allow for. Neither my Primary nor High schools offered creative writing lessons, so it was something that I really did for myself. I always wanted to be an author, but never really knew how I would go about it.

When I began Enchanted World, I wanted to write something that my then six-year-old nieces would enjoy as they were fans of Charmed, Sabrina the Teenage Witch, Bewitched and I Dream of Jeannie, to name a few. But as it grew and evolved, I started thinking more seriously about having Enchantment’s Deception prepared for perusal.

Do you ever encounter obstacles (in terms of craft) when writing for publication? How do you address them?
As this is my first published novel, and one which originally I was going to leave hidden in the back of the wardrobe, I don’t really know what it’s like to write strictly for publication. While working on the second book in the series I have found writer’s block an annoying irritant that comes more frequently than I’d like. When W.B. strikes I step away from my work and don’t touch it again for a week or more until I know I’m ready to get back into it.

I know a few people who say it’s best to work through writer’s block, but that has never worked for me.

Do you do research for your fiction? If so, how do you tackle it?
I don’t actually do any research; I think, if it was closer to science fiction than fantasy, I would have to do quite a bit research, but my novel is set on another world, in another galaxy; and I think, realistically, that’s what I enjoyed the most about writing it. I had the freedom to create something that I could sit and write, without needing to refer to other books.

With your novel, what did your publisher expect from you in terms of rewrites?
Well, I really don’t have much to say on this topic; my manuscript was accepted, I was sent a contract, and the publication process got underway. I was told initially that the editing process would take up to three months; I think it was the next day I had an email saying they had no editing to do, which was great to hear.

The only times rewrites or corrections suggested were back in 2007 when the manuscript assessment agency suggested the removal of a chapter, and the extension of another.

Apart from your novel, do you do any other forms of writing?
Over the years I have written the four sequels in the Enchantment’s Deception series, created a book of poetry that will likely never see the light of day, written song lyrics.

I am working on a screenplay with a friend in America when we can both get on the net at the same time, and we’re also currently collaborating on another project, along the lines of a supernatural thriller.

When W.B. (writer’s block) strikes I step away from my work and don’t touch it again for a week or more until I know I’m ready to get back into it.

Do you have an agent? Why/why not?
I wanted to have an agent, but could not get anyone interested. Then, when Deception was published, I tried again to approach agencies requesting if they would be interested in representing me. Unfortunately so far I’ve not had any luck, but I’m not going to give up. I’ve made it this far with determination, the support of my family and luck; I’ll not be giving up until I’ve achieved my next goal.

How do you go about negotiating your contract with your publisher?
I have a set contract with my publisher, which does not appear to be open to negotiation at this time. Before I even consider trying to renegotiate, I’d like to try and build up sales of Deception. I’ve had positive feedback so far, so I’m hoping it will have some popularity in the future.

What’s happened in the past with publicity and promotions for your books? Have you had assistance from your publishers or have you organised everything?
Strategic created a press release for me, and have also made up a book trailer on YouTube. My niece, knowing I’m definitely not very Internet savvy, created a fan page for me on Facebook. My sister and I have worked together making up bookmarks with Deception’s details, which we’ve left with the local bookstores, libraries, and handed out to people throughout the nearest shopping centres.

The bookstore I work for have given me a large window for promotional purposes, and we have posters of the book’s cover in store with ‘Coming Soon: Order Now’ signage. I was also interviewed and photographed for our local Messenger newspaper, which has garnered some interest in the book.

Have you done a book launch, book signings, spoken at literary events and festivals, or spoken on radio?
So far I haven’t been able to get the attention of radio stations, nor have I done any book signings. We have arranged a belated launch, complete with raffle, giveaways, book signing and balloons for children — we are just waiting on the stock to arrive before we can set a date.

Have you spoken to schools or other groups?
Not as yet; it’s currently school holidays, so I am unable to contact anyone regarding speaking to the students. However, several schools have already stated their interest in having Deception included in the school curriculum for next year. When the holidays are over I’m going to be approaching the schools again, and will continue to do so, until I get an answer.

I know you’re not very keen on online promotion, but how do you find online communities such as Goodreads?
Goodreads is fantastic. I’ve joined several online communities, such as Elfwood and Authors Den, but I have found Goodreads to be by far the best. The interaction is fun, informative, and nobody is excluded as you can sometimes feel on certain sites. It was my friend in America who introduced me to Goodreads, and I’d been on it for a week or so I think, when I was contacted by Mandy and invited to the Aussie Reads section. I’m not very confident with the internet, but Goodreads has been invaluable.

In part 2 of her interview, Amber talks about life as a writer and her writing background. I’ll put up part 2 early next week.

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5 thoughts on “How did you get published? Interview with emerging author, Amber Averay

  1. Well done, Amber! I have heard a lot of good things about Goodreads, and have a presence there myself: a lot of recent Australian activity has meant that Australian writers are getting a shop window to themselves!

    • Thank you Rosanne! Goodreads is great, and it’s really opened my eyes to all the Aussie authors who are still struggling, or who have made it through sheer determination and ambition. Thanks for reading my interview – it was actually yours with Cath that introduced me to Great (Book) Expectations in the first place!

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  3. Excellent, Amber. You have done very well with your book. I think Goodreads is very good too. It’s where I heard about your book and details of your interview. It’s lovely to have a first book published. Laurel

    • Thanks Laurel. You’re right, it’s very exciting to have the first book published – sometimes I still can’t believe it’s happened! Thank you for the kind words. AA

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