Today, I’m talking to motivational coach, mentor and now non-fiction author, Julie Wise. Julie recently published her book, Dream BIGGER: Reclaiming a Life of Joy and Ease through iUniverse.com.
Julie, why did you decide to write this book? How does it slot in with your work as a motivational coach and mentor?
Actually, Cathryn, I didn’t decide to write the book. The book itself made the decision! I was busy writing another book (about my three-month journey through Ireland) when the idea for this book came to me and wouldn’t let go. It showed me the title, gave me the outline and insisted on being written. So I set aside the time, and the content revealed itself, section by section.
The message is perfectly suited to the work I do as a coach because I help people navigate change in their lives and achieve their dreams. In the book, I write about what to do when the plan you had for your life falls apart and you’re faced with unexpected change. I also provide tips and tools for identifying your life dream and making it a reality.
How long did the process take, from planning, research and writing to holding a freshly-printed copy in your hands?
It was exactly nine months from inception to ‘birth’, just like having a baby! The writing came first, followed by a month of doing interviews with people I call Dreammakers in the book (inspiring people whose dreams took on a life of their own and had a community or global impact), and then the editing, cover design, final proofing and printing.
Tell me about your writing process. What obstacles did you encounter and how did you solve them?
Once I had the outline, I spent time filling in ideas for the content in each section. I knew I wanted simple exercises plus real life examples. I committed to writing at least 1000 words a day. I wrote 2–4 hours a day nearly every day for three months and the first draft was complete. There were days when I didn’t want to write, or didn’t feel inspired, but I sat down at my laptop anyway, and the words would come.
I also kept a writer’s journal – a file on my computer where I’d make short entries each day before I began to write. I’d put down ideas for that day’s writing, or mention that I felt tired and uninspired. It helped to be able to reread previous entries and realise that even on slow days, I was able to write 1000 words and feel energised by the end.
When I finished writing the first draft, I realised it was shorter than I wanted, so I needed to find something else to fill the space. That’s when I decided to interview the Dreammakers. I sent an email to six people whose stories I found inspiring (I didn’t know any of them personally), and asked for an interview. Even though they are all very busy people, they said ‘yes’ right away. I think their stories add a great deal to the book.
Why did you decide to publish with iUniverse.com? Did you approach any traditional publishers?
I didn’t approach any traditional publishers with this book because I wanted to get the book published and in readers’ hands as quickly as possible. With traditional publishing, there can be quite a time lapse. I published with iUniverse on a referral from a colleague who had previously published with them.
Did you get any assistance from an editor, proofreader or other book publishing professional?
After doing a thorough editing of the draft myself, and formatting it according to the required standards set by my publisher, I submitted it to an iUniverse editor for further editing. I did the final proofreading myself. I’m a professional translator, so I have a good grasp of language, punctuation and grammar.
How did you work out pricing for the paperback and Kindle versions of the book?
The prices for paperback, hardcover and Kindle were set by the publisher.
Tell me about your book promotion. You seem to have devoted a huge amount of time and energy to promoting Dream BIGGER: Reclaiming a Life of Joy and Ease. Did you make the book your number one priority?
Dream BIGGER became a full-time job for about a year, from writing to printing and marketing. I set aside three months last fall to focus solely on promotion. I hired a publicist for television, radio and print media promotion and a social media consultant to handle internet marketing. It was a very busy and demanding time, but I felt it was essential to getting the book out there and known.
Did you sit down and plan your promotional tactics? How did you decide what to do and what not to do?
My publisher required that I create a marketing plan. I was given a template to work with, but I developed my own and tailored it to my own needs and objectives. When I began to work with the publicist, we discussed a three-month plan based on my long-term vision for the book.
I’ll be posting the second part of Julie’s interview in a few days. In it, Julie explains how she’s been promoting her book.