Self-publishing non-fiction: Part 2 of an interview with author, Natasha Brooks

Today non-fiction author Natasha Brooks talks about the problems she faced with publishing her book. She also explains how she’s promoting Offered and Accepted: A Recruiter’s Guide to Sales.

Offered and Accepted: A Recruiter's Guide to Sales

The cover for Offered and Accepted

Natasha, did you have assistance from any publishing professionals, eg an editor?
I’m lucky to have a friend who used to work as an editor. He reviewed two chapters for me and gave me some very valuable advice. I also paid around $2000 to a Sydney based proofreading company who market themselves as a group of editors, working for corporate clients. Unfortunately, their work – and subsequent customer service – was appalling. They admitted that they provided me with a ‘below standard’ service because I wasn’t a major client. It took me two days to go through the text again and pick up the things they had missed … very annoying!

How will you tackle promoting the book?
My initial promotion has been through industry contacts, LinkedIn and word of mouth. I wanted to gauge reaction and ensure my website worked before embarking on the second stage which is a direct marketing campaign targeting team leaders, managers and business owners in the recruitment industry. I decided to go for direct marketing because my target market receives hundreds of emails a day – quality direct mail stands out.

I absolutely understand what information my target market wants and how they want it … because I have been that target market for 15 years

By default, I also promote the book when I’m working, and I am in the process of increasing my online profile. (I’m attending a course at the Sydney Writer’s Centre to help me do this.) I expect it to be a slow burn process … as people read the book and post reviews, more people are encouraged to buy it and so on.

What promotional tactics have been effective to date? What hasn’t worked?
It’s very early days but I sold just over 50 copies in the first three weeks, through sending emails to contacts and posting details on LinkedIn, and that includes orders from South Africa and the UK. I probably could have sold that amount by holding a launch party but the costs involved didn’t justify the return, and would have left me no budget for any other promotion. The direct mail campaign started this week so I’ll have to come back to you on that one!

At the moment, how can people buy the book?
Directly from my website, with payment through PayPal.

What next? What are your future plans for writing projects?
The first draft of my novel is still marinating in a draw and I’d like to go back to it at some point, albeit alongside my commercial work. I also think there is scope for a follow up to Offered and Accepted that targets recruitment managers, rather than consultants.

What is it that differentiates you from other writers?
I absolutely understand what information my target market wants and how they want it, because I have been that target market for 15 years. So many of the books aimed at recruiters are written by academics or people who spent a couple of years at most working as a recruiter sometime last century. I know that sounds harsh, but it’s true! I’m not suggesting those books don’t hold some value, but what differentiates my writing is its absolute relevance.

If you could travel back in time to the moment before you started your publishing project, what advice would you give yourself?
• Expect it to take longer than you think.
• Plan the book before you start writing (but don’t use that as an excuse not to start writing!)
• Choose a different proof-reading company!

About the book
Practical and easy-to-read, Offered and Accepted introduces a simple sales process designed for recruiters. From generating candidates and clients, to negotiating rates and closing offers, it covers every aspect of the recruitment process and provides you with the know-how needed to achieve outstanding results in a competitive market.

Weblinks

Click here for Natasha’s website.

And here for Natasha’s blog.

How do you promote your work? Part 2 of an interview with rhyming poet, Jackie Hosking

Today, I talk to poet Jackie Hosking about the ways she promotes herself and her work.

Poet, Jackie Hosking

Rhyming poet & Pass It On editor, Jackie Hosking

Jackie, do you have an agent?

No I don’t have an agent but then again I haven’t really looked for one. I actually enjoy the submission process, though I imagine that an agent would be extremely useful if you found yourself strapped for time. As I tend to write short and sweet, my time is not as scarce as it might be for others.

Have you spoken on radio?

Yes I have – I did an interview with Elaine Harris (ABC Tasmania) a few years ago and a local Melbourne radio station.

Have you performed your poetry in public?

I’ve done a few public readings of my poetry and as far as I’m aware, they went pretty well. I get very nervous at the prospect of reading my work aloud in public but once I get started you can’t stop me.

Have you spoken to school groups?

I have spoken at small local primary schools, usually because I’ve been invited – I don’t tend to seek out this type of work but am happy to do it if asked. My talks so far have been about the art of rhyme and rhythm where we use a rhyming dictionary. I’ve also taught children how to write limericks.

My poetry has been described as old fashioned but not outdated – I like that description.

Do you market yourself to teachers, librarians or any other groups?

This is my next big challenge. I’ve not taken this road yet I think because my internal editor is being too strict. I’ve started to look at designing some workshops but the perfectionist in me is being very restrictive. I need to put it in a box and leave it outside for a while.

Tell me about your online strategy. How did you decide what components to use?

I used to have a website though GeoCities but they closed down this year so now I use a WordPress blog. For me it’s all about networking, getting your name out there and connecting with like minded people. I think of the ones you’ve mentioned above, I use Facebook the most. I only really tweet once a week to let people know that I’m editing the next issue of PIO. Facebook is a bit more casual and very friendly. It is full of useful information and allows you to befriend people in the industry that you may not be able to otherwise. Like all online sites though you have to be careful what you choose to share – once you’ve hit the send button it’s out there for a long time.

These things can also be big time thieves if you’re not disciplined – I like to have them buzzing in the background as I work because being a writer can be a very lonely profession and they remind you that you’re not the only one staring at a computer screen.

I use the internet to promote the newsletter, to ask for news, to find things of interest, to search for artists to profile, to research – the list goes on and on.

Do you target different audiences with each of the online channels?

No not really. The children’s writing/illustrating industry is mostly where I spend my time and my blogs reflect this. The wordpress blog gives information about PASS IT ON, my writing and my rhyming manuscript editing service. The versatility blog gives examples of my poetry and the CBI blog showcases children’s illustrators. Facebook covers everyone, while Linkedin acts as more of an online CV.

What method have you found to be most effective in promoting yourself as a writer?

Well I guess having a list of publications is helpful – I have a page on my blog that shows where I have been published and the type of writing that I write for both children and adults. When I get an acceptance I like to share it with my colleagues – it’s always nice to have your work validated. And like I said earlier, if I’m asked to give a talk or something similar, I usually do.

I get very nervous at the prospect of reading my work aloud in public but once I get started you can’t stop me.

Are you a full-time writer? How do you structure the days that you write?

I think most writers are full time, in that they are constantly thinking of things to write about. My days however are pretty unstructured except when I’m editing the newsletter. Entering competitions is a good way to keep me writing or editing things I have already written. I definitely have a one track mind – if I have to do the accounts for hubby’s business then I can’t work on my writing. I’m very black and white – all or nothing.

How would you describe your ‘brand’ as a writer?

I am a rhyming poet. My poetry has been described as old fashioned but not outdated – I like that description.

If you could travel back in time to the moment before you sent off your first manuscript, what advice would you give yourself?

Knowledge is power. This advice will save you lots of time and money. Be sure that you send your work to the right people. Be informed.

Thank you, Jackie!

Bio

Jackie has been writing for children for about 5 years. She likes to write in rhyme and runs a manuscript editing service where she helps others to  write in rhyme. She is also the editor/publisher of PASS IT ON, a networking newsletter for anyone interested or involved with the children’s writing/illustrating industry. PASS IT ON has been in circulation for over 6 years.

Links

For information about Pass It On and Jackie’s Rhyming Manuscript Editing Service, click here.

VersaTility – Rhyme & Rhythm: Jackie’s blog about poetry for children (including samples of Jackie’s work).

Children’s Book Illustrators – A Showcase. This blog showcases the work of children’s illustrators who have appeared in Pass It On.

This weekend, I’ll be posting a list of resources for beginning writers. The list was compiled by Jackie with the assistance of Pass It On subscribers.